What this helps you do
See what Bloomber already handles automatically for your storefront's search visibility, and which real settings actually change what search engines and AI assistants see — so you spend time on the handful of fields that matter instead of guessing.
Before you start
- Everything in "What's automatic" below needs no setup — it's already true for every published storefront. The fields in "What you can influence" live in Settings, which needs business-owner (or platform-admin) access to edit.
What's automatic on every storefront
Your title and description
Every storefront's page title is built for you: your business name, your business type in plain language, and your city and state when your address is on file — for example, "Harbor Street Salon | Hair Salon in Chicago, IL." Without an address, it falls back to just the name and business type.
The meta description follows the same pattern — city and state, then your tagline (or the start of your description if there's no tagline), then a line naming how many services you offer and their price range when that data exists, closing with a plain call to action. If you haven't filled in a tagline or description yet, Bloomber still ships a safe, honest fallback sentence rather than leaving the description blank.
Your share image
When someone shares your storefront link in a text, Slack, or social post, Bloomber builds the preview card automatically: your cover photo if you have one, your logo otherwise. A real cover photo gets the larger, more eye-catching preview card format; a logo-only image gets the smaller card so a small mark doesn't get stretched into a billboard.
Structured data for search and AI
Every storefront ships schema.org structured data in the page (invisible to visitors, read by search engines and AI assistants like Google, Bing, and AI answer engines). It includes your business name and description, address, opening hours, phone and email, your service menu with prices, your team roster, your social links, and — once you have real reviews on file — an average rating and review count. Bloomber picks the closest accurate business category for this data (for example a bakery gets tagged as a bakery, not a generic listing) instead of defaulting every storefront to the same category. Nothing here is invented: a field is only included when there's real data behind it, so a quiet storefront never ships a fake "5 stars" or a made-up review count.
Your sitemap and crawl access
Every published storefront is listed automatically in Bloomber's sitemap at bloomber.co/sitemap.xml, and every storefront allows search engines and AI crawlers to index it — there's no separate step to "submit" your storefront or turn on crawling.
Canonical URL and custom domains
Your storefront's permanent web address is bloomber.co/shops/your-business-slug, assigned when your business is set up. If you connect your own domain (see "A custom domain you own" below), Bloomber automatically switches the canonical link and the link-preview URL to your domain instead of the bloomber.co address, so a shared link and a search result show your brand, not Bloomber's.
What you can influence
Business name, tagline, and description
Go to Settings → Business → Identity & Address. Your Shop name and Tagline feed directly into your SEO title and description. The Description field feeds the longer description search engines and AI assistants read — write two or three real sentences about what you do and where, since a thin or empty description falls back to a generic line.
Address
Your street address, city, state, and zip — set in the same Identity & Address area — power the location in your title, and become the structured postal address search engines use for local search and map results.
Your business's core type
The plain-language business type in your title and the exact structured-data category (barbershop, salon, spa, gym, auto shop, bakery, or a general listing) come from your business's core type, set in Settings → Operating profile under Your Words. This is what keeps the category accurate for businesses that aren't barbershops.
Logo and cover photo
Your logo and cover photo — set from Business settings — are what actually appear as your share-link image and in your structured data's image field. A real cover photo makes the biggest visible difference when someone shares your link.
Services and pricing
Your service menu, with real prices, becomes part of your structured data's service catalog and feeds the service-count-and-price-range line in your auto-generated description. An accurate, priced service list is one of the more meaningful levers here.
Team and social links
Your team roster (see Invite providers and set up your team on Bloomber) appears as named team members in your structured data. Any social links you've added are listed as your official profiles for the same structured data.
Reviews and ratings
A star rating and review count only appear in your structured data once you have real, published reviews — reviews clients leave through Bloomber, plus any you bring in from a connected Google Business Profile or Yelp listing. See Manage client reviews and connect Google review intake to connect Google Reviews, reply to reviews, and control what's published.
A custom domain you own
Connecting your own domain (from the domains area of the app) makes it the canonical, shareable address for your storefront instead of the bloomber.co link, once the connection is verified.
Common problems
- My storefront doesn't show a star rating anywhere — A rating only appears once you have real, published reviews on file. If you haven't connected Google Reviews or collected reviews on Bloomber yet, there's nothing to show — see Manage client reviews and connect Google review intake.
- Shared links still show
bloomber.coinstead of my own domain — The canonical link only switches once your custom domain is connected and verified, and the request actually arrives through that domain. Until then,bloomber.co/shops/your-business-slugstays the address search engines and share previews use. - My description reads generic instead of specific to my business — That's the built-in fallback Bloomber uses when your Tagline and Description fields are empty. Fill in both under Settings → Business → Identity & Address for a description that actually describes your business.
- My storefront's title names the wrong kind of business — The business type in your title and structured data comes from Settings → Operating profile → Your Words, not from any other business type field — check that setting first.
- I want to change my storefront's web address (the slug in the URL) — That's assigned when your business is set up rather than something you edit yourself day to day; connecting your own custom domain is the way to control the address people actually see and share.